Adobe moves into stock content with latest version of Creative Cloud
Adobe has unveiled a major update for Creative Cloud, bringing in new features across the portfolio and introducing Stock, an integrated image library for photographs, illustrations and graphics.
Chief among the upgrades is the Artboards tool for Photoshop, which aims to simplify the design process for multiple end points, and Mercury Performance Engine enhancements in both Illustrator and InDesign, making transitions between pages, panning and zooming a more fluid process.
Adobe Stock is certainly the biggest change being brought to Creative Cloud, with a 40 million-plus collection of curated images newly integrated within the Adobe suite. Users can edit and manipulate watermarked images, only paying for a license when the design has been finalised. As well as being made available to existing Creative Cloud users, Stock is also being offered as a stand-alone package.
"Adobe Stock extends Creative Cloud's value as a vibrant global marketplace," suggests David Wadhwani, senior vice-president for digital media at Adobe. "Eighty-five percent of customers who purchase stock images use Adobe creative tools. The deep integration with our latest Creative Cloud desktop apps, including Photoshop and InDesign, makes buying and using stock photos incredibly easy.
"At the same time, our customers will have the opportunity to contribute millions of new photos and images to Adobe Stock. This is really going to raise the bar in the world of stock content."