DigiBoard LED signage implemented for Goodwood Festival by ADI
The Goodwood racecourse has had DigiBoard LED digital signage installed for the Goodwood Festival, courtesy of ADI.
Eight DigiBoard panels, measuring 8m each in width, have been installed along the final 200m of the racetrack, while a 60m strip has been placed at the finish post. The system has been favoured over static signage in order to deliver maximum exposure for several sponsors, including Qatar, Land Rover, Jaguar and Natwest.
"We've taken one of our proven technologies and created a bespoke digital platform that met the unique requirements of the event sponsor and the venue," explains Nick Robinson, screen rental director at ADI. "The result is visually spectacular, creating outstanding brand exposure that engages race-goers at the Festival and TV audiences. It has also created a new attractive aesthetic in horse racing that's never been seen before in the UK."