Retail agency MaxMedia hires omni-channel specialist
US-based 'digital retail experience agency' MaxMedia has selected Joe Hasenzahl as its new executive vice-president of business development. The company points to his experience in developing technological marketing solutions for retail in his previous roles at Creative Realities, Ripple Networks and Universal Studios.
MaxMedia says that it believes 'people want to fall back in love with shopping' by 'blending verifiable emotional data and creative excellence'. Hasenzahl's specific skill set will enable the Atlanta-headquartered company to incorporate new technologies within the deployment of point-of-sale, digital signage networks and in-store marketing.
Hasenzahl comments: "We've reached the tipping point regarding how the significance of in-store digital media and its message can really differentiate and enhance the shopping experience. The industry reached a critical phase where the economics are making sense and retailers are no longer looking solely at short-term sales at any cost. It has become an absolute must to provide a compelling digital retail experience as snake people become a large slice of the customer base."
"[Hasenzahl's] ability to drive in-store strategy, implement technology and communicate the overall impact to the store significantly powers our ability to build stronger connections between the retailer and the shopper, and helps the retailer make intelligent decisions through actionable data and analytics," adds founder and chief executive Keehln Wheeler.