PressOn fits American Apparel with two new LED lightboxes
PressOn recently furnished American Apparel's Kings Cross store with two LED lightboxes. The graphics were printed using its EFI VUTEk QS2 Pro on Berger Samba textiles supplied by CMYUK, while the edges were stitched the company's Solent Texsew Pro Conveyorline sewing machine.
CMYUK also advised PressOn to use the Spirit-Tex aluminium framing system. for the project. The display system gives a greater tolerance in sizing when assembling, meaning users can change the graphics without the need for additional installers. PressOn estimates that the display system will save American Apparel £500 per change of graphics.
"With the help of CMYUK we recommended a new lightbox LED system for American Apparel for their window graphics at the Kings Cross store," explains Lauren Harrold, office administrator at PressOn. "Previously their graphics were glued into an LED frame and an installation team was needed every time the graphics were changed. CMYUK recommended the Spirit-TEX system that enabled PressOn to print graphics on Samba textiles, stitch silicone to the edges of the fabric and then pop the graphics into place."