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Hollywood Monster transforms Westfield's London sites with signage overhaul

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Sam Curtis

Written on 24/07/2015 | Posted 2 years 6 months 25 days ago

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Alongside its summer campaign, Westfield it offering free events and activities for families across its sites Alongside its summer campaign, Westfield it offering free events and activities for families across its sites

Birmingham-based signage contractor and wide-format print house Hollywood Monster has overhauled two of Westfield's shopping centres as part of the brand's 'We are the London summer' campaign. The printer installed graphics across 90m x 13m façades and covered a further 1,000m of signage on various sites at the Olympic Park centre, including floor graphics. The job saw Hollywood Monster produce over 2,000sq m of graphics totalling a value close to £90,000.

The artwork was finalised in 24 hours, leaving the print house 48 hours to complete the mammoth production. Hollywood Monster had 20 experts on site working with three access machines across four nights to complete the installation across both glass and stonework sites.

"This has been one of our biggest challenges to date; not only did we have to find a material that would cover such a huge space, but we also needed to ensure the finish quality was the same across the entire surface," states  Simon McKenzie, director at Hollywood Monster. "It was crucial that the overall appearance of the summer creative remained the same on both the glass and stonework, in line with the quality Westfield brand."

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